Wednesday, March 3, 2010
My Portfolio (booklet)
So I just received my little booklet portfolios last week and wanted to post what they look like online. I will be sending these out to targeted art directors and companies I would really like to work with.
I have been sending out postcards to various publishers, ad agencies and others for years now. I try to send out postcards four times a year. I usually get one or two jobs for every 400-500 postcards I mail out. Sometimes I get no response, but at least it gets my name out there.
For the last two years I advertised in the Directory of Illustration. I thought this would look really impressive since it costs $2,500.00 bucks to get in this book. Well the book is enormous and it's really hard to stand out. My page is towards the back and not easy to find. So I was driving and thinking "Why advertise in a book full of other illustrators? I'm not only paying to promote my work, but I'm paying to promote the work of others." Sounds crazy, right?
So I had a brilliant idea...Make my own book of illustrations to send out to AD's. Instead of paying thousands to show one illustration why not pay hundreds and produce a booklet that will show 30 of my best images and also show my variety of styles. This booklet I made is pretty cool, the printing is a bit grainy, but I think it stands on it's own. I ordered a small run from PS Print online and the cost was about $1.50 a book...postage for these is I think 60 cents.